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How to get your nonprofit news covered by the media

As a nonprofit leader, it’s likely that increasing awareness about your organization can be just as challenging as fundraising. While digital marketing and social media outreach can be effective ways to reach new audiences, gaining media coverage can be the key to promoting your mission, and consequently, engaging more supporters and donors.

But the process for successfully getting their news covered by local media outlets can elude many nonprofits, especially those without the resources to hire a public relations consultant.

Key takeaways from the session were understanding when and how to send press releases, as well as identifying the media teams that would be most likely to cover her nonprofit’s events and news updates.

Read the informative article here >

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